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You’re playing hardball with your customers-either upgrade twice or you’re out. But now you’re kind of holding us hostage-–you’re making us buy something we don’t need now, just so we will still have the option to get something that we may want (CS6) when it is released without buying it all over again from scratch. Those users who didn’t upgrade to CS5 or 5.5, either couldn’t afford the upgrade, or couldn’t justify the upgrade, or they would already be on CS5 or 5.5.
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Otherwise, we have to pay the full price as if we were never Adobe customers at all.
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You didn’t tell us until nearly the end of the product’s life cycle, and now you’re making us buy CS5.5 for just a few months on the chance that we might want to buy CS6 at a discount when it’s released. While I understand that Adobe needs to make business decisions based on how it sees market conditions, I feel the timing of this new pricing structure is patently unfair to your customers (and our members). (b) For Photoshop CS4, or CS3 users, their only real option is to pay to upgrade now to CS5.5 (though you are offering a 20% upgrade discount upgrade until the end of the year), and then to pay again to upgrade when Photoshop CS6 is released, or sign up for your new monthly subscription plan. If you’re a CS4 Creative Suite User, you’ll have to buy the entire suite all over again to move to CS6. Instead the only way to get Photoshop CS6 at that point will be to repurchase the entire product again at its full price (presumably $699 US). (a) You will not be eligible to upgrade to Photoshop CS6 (or the CS6 Creative Suite). It’s my understanding that when the next version of Photoshop and the Creative Suite is released, if you do not already own Photoshop version CS5 or CS5.5 (or the 5 or 5.5 Creative Suite): However as I’m writing this open letter to you today, I would say that most of our 70,000 members have no idea about the upgrade policy changes you just announced, or about how these changes will affect them.įrom the information I’ve gathered, it appears to me that this new upgrade policy for the next version of Adobe Photoshop and the Creative Suite (presumably called CS6) will leave a significant number of your customers with no affordable upgrade path to Photoshop CS6 or the Creative Suite. As president of the National Association of Photoshop Professionals (NAPP) I represent more than 70,000 Photoshop users around the world.